AI teams
The AI teammates
Eight AI teammates, one plan. Each one does one kind of work, from what it knows about your business.
| AI teammate | What it does |
|---|---|
| Lead | Plans the work, hands out the tasks and checks progress |
| Product | Decides what to build and what comes next |
| Design | Pages, visuals and the look of the product |
| Coding | Builds and tests websites, apps and the systems behind them |
| Marketing | Campaigns, posts, emails and search content |
| Sales | Finds prospects, writes outreach and follow-ups |
| Operations | Orders, stock, shipping, returns and the books |
| Service | Answers customers and passes on what they say |
Start with the Lead, or talk to any AI teammate directly. Everything they start shows up on the Work board.
The Lead
The Lead holds the plan. It turns your goal into tasks, hands each task to the right AI teammate, checks each result, adds it to the build, and keeps the record. When you are not sure who to ask, ask the Lead.
Specialists for each task
For each task, the Lead creates a specialist and gives it only what that task needs. Coding, for example, works through Build, QA and Security specialists. When a task appears that no specialist covers, such as a payments integration or a data migration, the Lead creates one for it, and its work is checked the same way.
How each one's work is checked
Every result is checked by something that did not produce it.
| AI teammate | Specialists | Checked by |
|---|---|---|
| Lead | Plan · Check · Record | The playback with you, and the record against the agreed scope |
| Product | Spec · Research · Roadmap | Review against customer needs and the plan |
| Design | Screens · Flows · Brand | Review against the design brief and the spec |
| Coding | Build · QA · Security | The test suite, and a separate review by a model that did not write the code |
| Marketing | Brand and content · Campaigns | Agreed measures of reach and response, in the record |
| Sales | Prospecting · Pipeline | Follow-ups and pipeline movement, in the record |
| Operations | Orders · Inventory · Finance · Admin | Activity and cost reconciled against the plan |
| Service | Support · Feedback | Resolutions and recurring questions, reviewed and fed to the roadmap |
How the AI team learns
Product keeps the business history: what was decided, what shipped and what happened. Every AI teammate reads it, so the next plan starts from what you already know. A new way of working has to prove itself on real results before it becomes the way.